In 2003, Matt Michelsen was plagued with nagging headaches caused by long days spent viewing computer screens. Seeking help, Matt visited his Optometrist and was soon diagnosed with Digital Eye Strain. With technology use on the rise, Matt and his wife, Jennifer, foresaw Digital Eye Strain affecting families around the world. They teamed up with Joe Croft, an optical engineer and began developing a product to address this growing issue. Together, the three visionaries set out to provide protection for all eyes.